The Ever-Steady Industry of the Economy: MARRIAGE
The austerity measures taken in all sectors in harsh times do not apply to the marriage industry. Those who want to be the most beautiful bride in the world, throw the best wedding reception or furnish a house without lacking anything generate the economy during their wedding preparations.
While global economic crises affect industries and the economy negatively, it is just the opposite for the marriage industry.
Purchases made during wedding preparations enliven a number of sectors and add up to ₺30 billion.
One of the most important factors to determine the seasonal acceleration of the industry is the World of Marriage Fair. The leading companies in the sector will get together at the halls of Lütfi Kırdar International Convention and Exhibition Center on 1-3 February 2019 and say, “This is our contribution to the economy”. The objective is to surpass the revenues of the previous year.
Every Year 600,00 Couples Get Married!
According to research, in times of crisis and war, the need to hold on to each other and love, and concern for the future cause an increase in marriages. Every year 600,000 couples get married in Turkey. The number of venues for weddings only in Istanbul is above 3,500. The lowest budget allocated for a wedding is around 30,000-50,000 TL.
450,000 Wedding Gowns Sold per Year!
Approximately 450,000 wedding gowns are sold in Turkey every year while nearly 200,000 are rented. There are more than 3,000 wedding gown companies only in Istanbul. A 20% increase is observed in the number of wedding organizers annually and the total of wedding organizers exceeds 1,500.
More Than ₺30 billion Contribution to the Turkish Economy!
The marriage industry serves as the driving force for nearly 35 sectors including wedding dresses and gowns, venues, invitations sectors.
Lots of sectors from real estate and car rental to white appliances or flower arrangements generate revenues from marrying couples.
Expenditures made for marriage preparations exceeding ₺30 billion play a key role in the economy.
Organized every year, the World of Marriage Fair has a significant impact on the enlivenment of the industry. Bringing more than 22 lines of work together, the World of Marriage Fair guides couples about to get married. With the participation of approximately 150 brands and companies, the fair offers the advantage of finding anything needed for a wedding under one roof.
Didem Cılga, CEO of Patika Fair organizing the World Of Marriage Fair that has been bringing the producer and the consumer together for 17 years, said, “The marriage industry is a growing one, ever expanding in times of war, peace and even economic crisis. It looks like it is going to break its record in 2019 in terms of growth. Couples who have to think what to buy, where to get it from, where to throw the wedding reception and else will find all the answers at our fair. We are inviting all our soon-to-wed couples to our fair on 1-3 February 2019.”
World of Marriage will be held at Istanbul Lütfi Kırdar International Convention and Exhibition Center.
Online invitations at www.evlilikfuari.com.